FOREVER IS MADE NOW | UNDER ARMOUR & ANTONY JOSHUA
3D, CGI, VFX, MOTION DESIGN
Today's story is written with courage and perseverance is destined to echo through the eternity. The first-ever AI campaign for UNDERARMOUS featuring champion boxer Anthony Joshua. A project that unites pieces of AI video, AI photo, 3D, CGI, 2D VFX, Motion Graphics, 35mm film, digital video, and advances in AI voiceover.
This is a โmaking ofโ look at our Under Armour video highlighting the countless hours in conceptualizing, storyboarding, 3D modeling, editing, sound designing, composing music, AI voiceover, and producing AI + CG visuals. This workflow illustrates how AI is a creative tool that is guided by people. We're proud to have been part of this project and creating a novel commercial for Under Armour and Anthony Joshua.
We are a full-service experiential VFX production studio based in Ukraine inspired by the creative potential of emerging technologies. As a wide collective of highly skilled creatives, we vizualize any content on any screen and any space.
Contact us for collaboration
